about us

Welcome to We Real Cool (For School), a cultural shop for students, families, and schools who believe education and expression go hand in hand. We believe school uniforms should be statements of pride, rooted in heritage and values.

We Real Cool for School began as a 2019 uniform redesign project created by Baba Desmond H. Owusu for the Betty Shabazz International Charter School. A reimagining of what schoolwear could look and feel like for Black students with the goal to inspire. That vision has grown into this platform: a space where culture, confidence, and community meet.